Ginger Nut Media launched in 2011. Based in Colchester, they have grown rapidly and have worked with many of the largest advertising agencies in the country, including international brands such as TalkTalk, Orange, Vodafone, Visa and the National Trust. GNM consistently delivers on their promise of honesty, integrity and great results.
The company now has 2 main divisions – Ginger Nut Training and Ginger Nut Media.
Ginger Nut contacted Essex Innovation as they were interested in improving product sales and lead conversion. Staff support and development is extremely important to the company and Phil Warnock, Managing Director, believe that extra training in this area would prove to be very beneficial to both the staff and company as a whole. Phil found out about the Essex Innovation Programme whilst researching ideas and schemes to support and improve businesses and noted positive reviews.
Lesley Anne Rubenstein-Pessok Founder and Managing Director of LAR Consultancy, was chosen by Essex Innovation to mentor Ginger Nut. She scoped the support required as follows:
1) How to utilize Sage & Salesforce to turn them into managerial tools and improve client account monitoring.
2) How to use Salesforce and train employees to enter information and to monitor the input
3) Sales training for new and existing recruits
4) How to read financial reports
5) Time management and prioritization
6) Help with their telephone sales pitch
Lesley focused on bespoke sales training for the sales team, helping them to understand the sales process, relationship building, getting past the gate-keepers and talking about the benefits rather than the functionality of the product offering. She also worked on the team’s listening skills. She identified the company unique selling points and how to communicate these so the clients understand the value of working with Ginger Nut. She also helped Ginger to identify and introduce leaner processes to allow their business to run more efficiently.
Since working with Lesley, Ginger safeguarded 3 jobs, created 5 jobs, and increased turnover by 63%.
It was extremely useful to get an outsiders perspective and the EIP provided great support to the owner and directors as well and working with the staff. This made sure that procedures introduced could continue to be used and improved.
Phil Warnock, Managing Director, Ginger Nut Media & Training
Ginger Nut Training has started to gain a good deal of recognition for their work. In the past few years they have been acknowledged with an Investors in People accreditation, the Virgin Trains Award for Newcomer SME of the Year at the 2014 NAS awards, named the company The Best Level of Support whilst working towards Advanced Level Apprenticeship and have been listed in the Top100 Employers for apprenticeships for the past two years.
“In all, the whole scheme helped us look at the business effectively and make proactive decisions which encouraged good solid growth. I would recommend it to anyone whom is serious about growing their business.”
Phil Warnock, Managing Director, Ginger Nut Media & Training
This project was undertaken as part of the Essex Innovation Programme (EIP), funded by Essex County Council. Case Study is published by permission of Essex County Council.
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