Graham Broughton, John Hawker
From Concept to CommercialisationSKU: WS-idea to marketplace.
Concepts and ideas can be unique, but they don’t always transfer into viable businesses. That might be because the concept doesn’t fully meet with market expectations, or it might be that production costs or competition are too restrictive. There’s a lot that has to be considered in order to convert a concept into a successful business. Learn how to convert your concept into a product that is ready for your identified markets. You will also have intellectual property and product design experts on hand.