Having a social media account such as Facebook, LinkedIn or Twitter is great – but how do you get people to follow or like you? You might be putting great social media content out there but if no-one is reading it then you could be wasting your time. In this workshop you will learn about popular social media networks and communication tools such as blogs, podcasts and RSS feeds. The aim of this workshop is to identify your strategy of how to engage online communities, identify influencers and establish yourself as a thought leader on the web. This workshop is aimed at marketing, PR and general management personnel and is suitable for both start-up and established businesses.
Why do you need social media
Which social media channels suit your business
What are blogs, vlogs, podcasts and RSS feeds?
How to get follows/likes/shares/re-tweets/favourites/links
How to identify your strategy and engage online communities
How to identify influencers
How to establish yourself as a thought leader on the web